Twenty-five years · No podium · No polish

Building things.
Selling things.
Helping peoplefigure it out.

A newsletter, a book, and a very small consulting practice — for the small-business owner who is excited about what they're building, but not entirely sure what to do next.

Julie Neal Wilson, portrait on her back porch
Hi, I'm Julie.
The Writing

A newsletter about business, and sometimes real life.

No podium. No polish. Just the real thing, on Sundays, from Julie.
The Work

One conversation. The thing you've been circling for weeks.

Clarity sessions are one-on-one, one hour, one focused thing. You bring the situation you've been turning over in your head. I bring twenty-five years of small businesses I've helped, run, or watched go sideways.

"She's the friend you wish you had — the one who has actually done the thing you're trying to do."
  • You know what your problem is, but you can't say it out loud yet.
  • You've hit the ceiling of what your Google searches can teach you.
  • You want honest, not motivational.
  • You need to make a decision by the end of the week.
JULIE NEAL WILSON

How to Start
a Booth.

Everything you wish someone had told you before you signed that first contract.
Julie N. Wilson
The Book

The one I wish I'd had.

"Everything you wish someone had told you before you signed that first booth contract."

Six chapters, roughly one hundred pages. No fluff, no filler, no ten-year business school theory — just the specific, granular, dollar-and-cents advice for the person about to sign the lease, order the shelving, and put their savings on the line.

Format
Paperback · Kindle
Pages
112
Rating
★ 4.9 / 5
Twenty-five years of these. Small businesses I've helped run, launch, save, or gracefully close. Some names are here, most aren't.
IODFounding
Joy Stone MFRAdvisory
Made By MarleyLaunch
Wendy Molinaroli ArtGrowth
Julie's workspace — the desk where the letters get written The desk, most Sundays
Julie
The Person

Twenty-five years of building the small thing, well.

I have started, run, sold, closed, rescued, and reluctantly walked away from a lot of small businesses. Some of them mine. Most of them not. What I've learned is that the person who owns the business almost always already knows what they need to do. They just need someone to ask them the question in a way they can actually answer.

That's more or less what I do now. I also live in a rambling farmhouse called Purple Monkey Manor, where I sell odd things I make and find. That's a story for another Sunday.

25
Years in small business, first booth to first exit
86
Sunday letters, and counting
1
Very good book, and one very odd shop
The Shop

Purple Monkey Manor.

Small-batch, hand-made, mildly weird. A shop that pays the electric bill at the farmhouse and lets me keep the barn.